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Flexibility & Fair Salaries: What do Tech Candidates Really Want From Their Employers?


Picture this: You’ve found the perfect candidate to join your team. You excitedly set the ball rolling with an offer of employment, and draw up a contract…

…But they say “no thanks”.

Chances are, your offer just wasn’t good enough.

Nobody likes being rejected. So, with that in mind, just what do workers want? Here’s the lowdown on the things tech candidates value the most from an employer - this should help you avoid those frustrating last-minute rejections.

A Fair Salary

We understand that offering a fair salary is one of the most important factors in attracting and retaining top talent. That's why we work with you to understand your budget and offer guidance on what a fair salary would be for the skills and experience required.

At Digitalent, we have extensive experience in managing salary expectations, ensuring that both the employer and employee are happy with the compensation offered. We’ve also been instrumental in defining salary packages and expectations within companies, meaning they pay the market rate (or better) and are better able to attract and retain top tech talent.

Development and Growth Opportunities

Top tech talent is always looking for opportunities to grow and develop their skills. This is particularly true of millennials, with 87% saying that learning and development in the workplace are important to them.

For these individuals, the workplace provides a platform to acquire new skills, learn from experienced professionals, and gain exposure to new technologies and methodologies. They value employers who invest in their professional development and are more likely to stay with companies that offer these opportunities.

As the technology industry continues to evolve and new advancements emerge, top tech talent will remain committed to honing their skills and staying at the forefront of the field. Their dedication to growth and development will drive innovation and contribute to the continued success of the industry.

Flexibility and Work-Life Balance

With the rise of technology and remote work, employees now expect more flexibility in their work arrangements. Many candidates prioritise a healthy work-life balance over higher salaries, perks, or other incentives. In fact, a 2022 study found that 67% of UK workers consider work-life balance as more important than their pay and employee benefits combined.

Offering flexible work arrangements, such as remote or hybrid working options, can be a game-changer when it comes to attracting and retaining top tech talent. Not only does it allow employees to better balance their personal and professional lives, but it also offers other benefits such as reduced commuting time and expenses, increased productivity, and better mental health. Remote work has also been proven to increase employee satisfaction and reduce turnover rates.

By offering flexible work arrangements, you'll be able to attract a wider pool of candidates who value work-life balance, and retain your top talent by offering them the flexibility they need. 

A Reputable Company

In the tech industry, a company's reputation is everything. Candidates research companies extensively before applying, and they want to work for a company that aligns with their values and mission.

At Digitalent, we work with you to understand your company's values and mission and communicate that to potential candidates. We believe in promoting companies that prioritise representation, diversity, and sustainability, helping you attract candidates who share your vision.

Trustworthy Leadership

Trustworthy leadership is key to attracting and retaining top talent. You might be surprised to know that three-quarters of the UK workforce don't fully trust their leaders, which can lead to low morale and high turnover rates.

That's why we prioritise working with companies that have trustworthy leadership and communicate that to potential candidates. By promoting trustworthy leadership, we can help you attract top talent and retain them by building a positive and inclusive workplace culture.

Why it's Important to Understand the Desires of your Target Workforce

Understanding the desires of your target workforce is crucial to attracting and retaining top talent. By prioritising fair compensation, development and growth opportunities, flexibility, a reputable company, and trustworthy leadership, you'll be able to attract and retain top tech talent. 

At Digitalent, we work with you to understand your team's needs and find candidates who are a perfect fit. Contact us today to learn more about how we can help you find the perfect fit for your team.

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