PPC Executive

Job Description

Digitalent are proud to partner with a client who is a local, independent and award-winning eCommerce agency, who have a fantastic range of clients across many sectors including education, healthcare and retail. Due to recent growth, they’re looking for an experienced PPC Executive (FULLY REMOTE), who is passionate about all things pay-per-click, to join their digital marketing team. This role can be FULLY REMOTE.
  
Reporting to the Head of Digital Marketing, the PPC Executive will be responsible for creating and delivering PPC strategies across Google and Microsoft that form a part of the wider digital marketing strategy. This will involve managing paid search campaigns, handling budgets and liaising with clients.
  
For this PPC Executive position you should bring knowledge in paid search and enjoy generating the best possible returns for your clients.

  
What you’ll be doing day-to-day:

• Planning, creating and implementing a variety of PPC campaigns in Google Shopping, Google Ads and Microsoft Ads
• Overseeing existing campaigns and identify potential growth opportunities for your range of clients
• Campaign monitoring, optimisation and budget management in line with KPIs and ROI goals
• Analysing trends and making data-driven decisions
• Conducting keyword research
• Writing engaging copy for adverts
• Producing regular detailed analysis and reports to clients

  
As a PPC Executive we’d like you to have:

• Proven experience in search, shopping and display ads in Google Ads and Google Shopping
• Google Analytics experience 
• Excellent communication, time management and organisation skills 
• Data analytical skills
• Experience in managing budgets
• The ability to work autonomously
• A good understanding of conversion tracking

  
Nice to have:

• Experience in Google Data Studio
• Experience in Google Tag Manager
• Experience using bid management tools
• Google Ads certifications

  
Why we think it’s great to work with our client:
They know how important it is to enjoy your working day, so they have lots of things in place that turn the idea of an average 9-5 on its head:

• FULLY REMOTE working
• Flexible working hours
• Christmas shut down
• Annual training budget
• Loyalty holiday days
• Opportunities to go to conferences and industry events
• Training and entry to industry recognised certifications
• Top spec machine of your choice
• Pension scheme
• Onsite parking if you’d prefer to attend our Liverpool City Centre Office
• Secure indoor bike storage
• Opportunity to work on internal projects, with lots of exciting things currently in the pipeline!
• Great social/community events, there’s monthly meet-ups and seasonal parties, helping to foster collaborative relationships within the community (we hope this returns soon!)
• They’re official partners of InnovateHer and this provides access to their programme of courses, meet-ups and events. The partnership means that they’re part of a pretty cool group, dedicated to increasing gender diversity and equality in the workplace
• Full BIMA membership, with access to their role specific meetups and training opportunities.