Digital Marketing Manager

Job Description

We are delighted to be working with a local restaurant group who are looking for a Digital Marketing Manager.

They pride themselves on producing great quality, affordable food, and sourcing produce as locally as possible and as seasonally as they can, providing a great local product to their community.

The Digital Marketing Manager will work with the Head of Operations, and the Managing Director, this role will create and manage the implementation of their digital marketing strategy across all online channels, with a firm focus on web, email and social media. You will demonstrate a strong combination of analytical and technical capability along with creativity, in order to implement and optimise marketing activity and confidently measure and monitor results.

This is a hybrid role – should be able to attend their restaurants a couple of days a week.

Core Responsibilities

• Developing and implementing the digital strategy as part of the overall Marketing strategy for the business
• Driving engagement and conversion across all digital channels in order to generate bookings and sales
• Produce monthly reporting of all digital channels
• Use insight of digital marketing and hospitality trends to keep comms and digital strategies up-to-date and relevant
• Monitor and protecting the business’ online presence and reputation
• Maintain positive working relationships with agencies, suppliers and other functions within the business

CRM – Database Management

• Create a lead generation & data capture strategy to grow the marketable email database
• Develop content plans and content for all email communications and measure effectiveness
• Management of all marketing databases in line with GDPR regulations

Social Media

• Develop and implement the social media strategy across all channels
• Content planning and content creation in order to drive engagement and sales
• Managing all social channels and measuring their performance
• Create, optimise and measure social ads
• Use the latest social media trends and insights to keep social channels up-to-date and relevant

Website & SEO

• Produce web development plan in line with marketing strategy to drive traffic to website and convert users
• Continuous audit of the website to optimise user journey and ensure content is up-to-date
• Monitor and evaluate web performance on an ongoing basis via Google Analytics in order to continuously optimise the site
• Manage web agency to enhance SEO and conversion rates
• Strategically plan and create Wireless Social landing pages in order to drive sales / guest engagement

Essential Skills Include:

• Digital Marketing expertise
• Working knowledge of social media advertising, CRM systems and Google Analytics
• Passionate about food, beverage and hospitality
• Strong commercial awareness
• Skill and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Exceptional organisational, planning and prioritising skills

Previous experience in a similar role within hospitality is highly desired

The Digital Marketing Manager is a Hybrid role – should be able to attend their restaurants a couple of days a week